New Balance 1000 x Concepts

The vintage green and off-white tones of this New Balance 1000 honor Boston’s Irish heritage and the rare $1000 ‘Grand Watermelon’ banknote. A sense of exclusivity is created by details including the watermelon-inspired tongue and the reddish pink accents that mimic the banknote’s Treasury Seal. Its slow-wearing leather upper represents durable paper money, while “CNCPTS Currency” insole text reinforces the narrative, as does the box’s pink splatter graphic, which evokes the dye used to stain stolen cash. Concepts teased the release with social media posts featuring Irish-inspired images and a Dublin-based campaign video starring rapper Travy. Launched for St. Patrick’s Day, the stylish sneaker celebrates the warmth of Irish communities through its nickname, 'Míle', from the phrase “céad míle fáilte”, meaning “a hundred thousand welcomes”.